About Me
Experience Matters
Experience Matters
Experience Matters
Hi! I am Linnea Stenberg and I have 20 years of experience in product marketing and general marketing management for large tech companies, consumer goods companies, and successful startups.
I have an MBA in general management and am a graduate of Stanford University's Innovation & Entrepreneurship program.
Areas of expertise
Experience Matters
Experience Matters
While much of my experience is in SaaS product marketing, I also have extensive experience in go-to-market (GTM) strategy, growth marketing, and product-led growth (PLG.)
International marketing is also a key strength, as I have managed several global product launches and localization efforts. I was a country manager for Canada and worked for both German and Spanish companies.
How I can help
Experience Matters
How I can help
- Special long or short-term projects (e.g. product launch support, sunsetting products or managing migrations, integration of new product acquisitions)
- Market research: segmentation studies, product naming, UX research, customer advisory board creation & moderation
- Insights research and messaging development
- Lifecycle campaign development
- Cont
- Special long or short-term projects (e.g. product launch support, sunsetting products or managing migrations, integration of new product acquisitions)
- Market research: segmentation studies, product naming, UX research, customer advisory board creation & moderation
- Insights research and messaging development
- Lifecycle campaign development
- Content creation and copywriting
- Product & marketing roadmap development
- General ad-hoc support for marketing teams